> My name is Pedro Henrique Diniz. I am a Brazilian-born, Austin-based Graphic Designer.
As a creative person, I like to tell stories with my designs. I believe it’s essential to add a second layer, a fun twist, or a dynamic perspective to your work.
I enjoy working with people from different backgrounds and points of view. The key to a successful project is to drop your ego, understand your audience/final consumer, and analyze the outcome from different perspectives.
I like to ride my bike around town, and play retro games to unwind.
Well, Thanks for checking out my work and hit me up if you have any questions, suggestions, or job opportunities!
Design, Online Marketing and DTG Production.
500Level is an Austin based company specialized in sports apparel and licensed by major player’s associations, including the NFLPA, NBPA, MLBPA, NHLPA and WWE.
One of the biggest challenges of working in a small and fast growing company is the need to wear many hats. During over five years working at 500Level, I had the opportunity to contribute to every aspect of an online apparel company, including client relations, fulfilment, product development, and quality control. I also attended national conferences and researched new technologies and processes to help the company grow.
The high demand Holiday season was an opportunity to assist with the printing of garments using Brother GT3 direct to garment printers. I was also able to identify and resolve a significant challenge; the printing process was completely manual and used photoshop’s printer dialog, which resulted in inconsistent print sizes as well as misprints.
Working with a coder, I quickly developed a user-friendly process capable of ripping the original artwork and generating .AR3s (Brother’s proprietary files) with multiple variants specific to each garment.
Because of the extensive artwork catalog and multiple variants, I built an easy-to-access database for the pre-Ripped files. The automated process allowed the company to scale it’s operation and reduce errors
More recently in 2019, I developed a batch system that, in conjunction with ShippingEasy, automatically triggers the print files. I also developed a companion GoogleAPPs application to help track orders and employee’s productivity.
My experience with quality control, workflow development, and the systems that I built led me to supervise production while working as a bridge between the design department and production.
Design and Art Direction.
500Level’s has an extensive catalog with over 300 athletes and 120 players’ storefronts in addition to the main sales channels (500level.com and Amazon). As a designer my main focus at 500Level was improving time efficiency and scalability. This included making use of data driven graphics in photoshop, enabling the replication of simple yet effective automated typographic designs for each player in every major sports league.
I also worked to reduce the number of repetitive tasks, which allowed me to take the lead on the creation and execution of custom made merchandise for other clients, such as sports agencies, businesses, and celebrities.
As a senior designer my role was to not only help coordinate the creation of artwork by overseas artists, but also to create the storefronts and their assets.
More recently I started designing and sending newsletters, working with the marketing lead to strategically develop a more coherent cross-channel online presence. I also improved our Klaviyo audience segmentation and, consequently, our CTOR, building custom and smarter templates while making use of gifs. I also developed an easy to use photoshop “plugin” that allowed the marketing lead to create custom social media ads.
Bombsheller (Now Komposite) is a Seattle based online store specialized in custom made-to-order leggings.
Bombsheller was a marketplace for artists to upload their art and collect a percentage per garment sold. My designs rapidly became best sellers, such as “Titania”, which won the best design of 2014. Due to this success, I started working as a contractor creating prints for fitness personalities and companies such as Ana Forrest Yoga and Girls RXed.
IMMIGRATED TO THE U.S.
I was fortunate to collaborate with the fashion designer to develop capsule collections. The playful ethos of the brand allowed me to experiment with multiple illustration techniques and perfect my rapport & repeat skills.
Dreams was a startup company based in Rio de Janeiro, Brazil. I specialized in design for accessories as well as designing surface patterns for leggings with creative prints targeting young adults, the fastest growing market in Brazil at that time.
OM.ART (Osklen Group)
Junior Graphic Designer
I worked directly with the fashion director to create mood boards and to design prints for Runway shows as well as for commercial products. I also worked with the marketing team to design promotional materials, including catalogs, billboards, and newsletters.
OM.art is the subsidiary art studio of the Osklen group, which is home to Brazil’s top luxury fashion brand, Osklen. I primarily worked as a graphic designer for the subsidiary brand New Order as well as for its sister company Osklen.
B.A in Visual Communication in emphasis in Marketing
I graduated with an A+ final project, a two semester project that involved creating an apparel sub-brand for Converse. Additionally, I conducted market research and developed a penetration strategy for the Brazilian Market. The second part of the project involved designing a sample collection and brand identity. This project resulted in a recommendation that led me to work at the Osklen group.
Bachelor’s program at E.S.P.M. (Escola Superior de Propaganda e Marketing)
E.S.P.M. is a very ‘hands on’ program, which allowed me to work on real life projects while also developing my knowledge of marketing, psychology (semiotics), and ethnography.